Bo Jackson embodies the spirit of N’Genuity. Well known as one of the greatest athletes of all time, he is a champion of diversity in business and in life. Bo carries his can-do attitude into the heart of the company. The commitment and confidence that made him great in sports also make him an outstanding business leader.

Bo attended Auburn University from 1982 to 1985, leaving to pursue pro sports. Just before his mother’s death in 1992 from cancer, she asked Bo to return to college to complete his degree. Bo fulfilled his promise and graduated from Auburn University in 1995 with a BS in Human Science. Bo currently resides in the suburbs of Chicago, Illinois, with his wife, Linda, their two sons, Garrett and Nicholas, and daughter, Morgan.

Bo’s athletic accomplishments, while only a portion of his achievements, are notable:

• Heisman trophy winner in 1985, Auburn University
• One of the first athletes to play in two different professional sports
• Four seasons as running back for the Oakland Raiders
• Eight seasons played in Major League Baseball
• First athlete to be selected to all star games in two different sports
• MVP of the 1989 Major League Baseball All Star Game

In his efforts to be the best athlete possible, Bo learned the importance of nutrition through healthy eating. Bo Jackson has lived his life to an incomparable level of excellence. His name is synonymous with integrity, determination, and vision. It is in this spirit that Bo now offers his personally selected exceptional line of beef, poultry, pork, sausages, veal, and seafood. Our company offers customers the very finest protein products available in the market today. Together, Bo and Valerie formed a corporation built on their vision of diversity and innovation, N’Genuity Enterprises, which provides a vehicle for manufacturing, marketing and national distribution.

Today Bo and Valerie continue their partnership, promoting minority participation and embracing opportunities to expand their vision. Those opportunities have led them to several new food products and services that are being developed and marketed on a regular basis.

One such venture is with Mrs. Smith’s Bakeries, America’s leading frozen pie baker. Mrs. Smith’s introduced Bo Jackson’s Sweet Potato and Pumpkin Pies, made from his mother’s recipes with love and pride. “As a young boy, I spent lots of time in the kitchen. My mother made the most delicious sweet potato and pumpkin pies, and now her recipe will be used by America’s favorite pie baker, Mrs. Smith’s Bakeries,” says Bo. The pies can be found in in-store bakeries of Bruno’s, Wal-Mart, Minyard, Super Target, Meijer, and other stores across the country.

The N’Genuity team constantly explores business opportunities, driven by Bo’s ability to excel in diverse arenas simultaneously. With Bo’s indomitable spirit behind it, the company has a passion for success that permeates every level. That makes the N’Genuity team a winner in any game.